Library and drafts
Sells its engineers' time to three clients, and builds one product of its own.
The library
the one deck, the one certificate, the one video
- Company deck — August 2026deck14 Aug
Rahul · The one sales sends. Three older versions are still in people's inboxes.
- Northwind case study — PDFcase study20 Aug
Divya
- Logo and brand sheetbrand2 Nov
Divya
- Webinar recordingvideo28 Aug
Omkar
Written by Corto, waiting for your name
an agent may write it; it may never be the name on it
- emailNurture email 3 — the 90-day planfor Rahul
Drafted from the webinar transcript and the Northwind timeline. Goes to the 212 registrants who ticked the box, and to nobody on the 2023 list.
- postLinkedIn — the Northwind numbersfor Divya
Three figures from the case study, each traceable to the engagement record. Divya publishes under her own name or not at all.
- pagePricing page — route planningfor Sneha
Drafted words for the three tiers. The price itself is Anjali's decision and the draft leaves it blank rather than inventing one.