Marketing
Who we may write to
Sells its engineers' time to three clients, and builds one product of its own.
Updated 2026-08-31Plan something
Who we may write to
Each list, and how much of it has a basis
687
May be written to
a basis is recorded
513
May not
no basis — not one email
1,200
On the lists
the number a platform would show
41
Unsubscribed
this quarter
84may send
Current and past clients
Basis Contract relationship
2 unsubscribed this quarter
212may send
Webinar registrants
Basis Ticked the box at registration
17 unsubscribed this quarter
391may send
Downloaded the case study
Basis Ticked the box on the form
22 unsubscribed this quarter
513may not
The 2023 conference list
Basis None recorded. Bought or scraped; nobody now remembers which.
Almost half the list, and it may not be written to. It has been, four times this year. This is the finding.