One place every enquiry lands, and one person who owns it that day

Key results 3

• The enquiry register live in Corto by 12 September0 of 1 in place0 → 10%

  How it is known

  Corto reads this from a connected system

  Measured in

  Corto's enquiry register — built, waiting on one approval

  The record behind it

  Corto enquiry sent through the customer's own contact formfrom a filed or system record

  What is being done about it

  • Enquiry register set up in Corto, with the fields agreed with Rahul: customer, part, quantity, date landed, who owns it today
  • The sales@ mailbox forwards every enquiry into the register, so nothing depends on somebody remembering to copy it

  Finishing it does not move the score.

• Every enquiry Corto can see reaches the register, from the day it is live0 % of enquiries Corto can see0 → 1000%
• First reply to an enquiry within one working day4 days, on the one enquiry we tested4 → 10%

The line, all the way up

1. this goalOne place every enquiry lands, and one person who owns it that day

   Yours.

2. CompanyLess of the company depends on any one customer's decision.13%

   Deepak carries part of what Anil has to deliver.

3. the pillarEarn the second part, not just the first order

   A buyer who takes two parts from us does not re-source on price alone. Depth per customer is the moat, not the number of logos.

4. the destinationBy 2032 no single customer's decision can end Mehta Auto — four different industries buy from it, and it sells abroad as well as at home.

   This pillar exists to get to one destination of three: nobody can end us with one phone call.