Campaigns

Sells its engineers' time to three clients, and builds one product of its own.

Updated 2026-08-31Plan something

Same screen, other company —Mehta Auto Sahyadri Systems

₹2,92,000

Planned this quarter

the approved plan, by channel

₹2,88,400

Spent

1 channel over its line

₹60,00,000

Collected from it

invoices paid on deals that began as an enquiry, read from records

Reached the door

what a person read, not what the platforms count

687

May be written to

of 1,200 on the lists · 513 have no basis

Campaigns

What each campaign has produced so far — counted at the door, not at the platform

campaign

Warehouse integration — the Q3 push

₹6,40,000

For Sahyadri Systems itself — nobody outside is waiting on it · Six weeks, one theme, every channel

The budget, from the approved plan. Spend against it is on the channels below and comes from invoices, not from this figure.

Promised 15 Sept 2026 · never moved

Case study — Northwind, phase one1 of 1 case studiespublished
LinkedIn posts, two a week9 of 12 posts
Landing page — /warehouse-integration1 of 1 pagespublished
Webinar — 'Going live in 90 days'1 of 1 sessionsticked · 0 sessions counted
Held on 21 August, 38 registered, 19 attended. Marketing marked it done. Rahul has not counted it: of the 19, one has replied to the follow-up.
Nurture sequence, four emails2 of 4 emails

Goal Twelve qualified enquiries from logistics companies by 15 September

Produced so far 7 enquiries · 4 qualified · 1 deal

Two meanings of done

Marketing says done when the assets are published. The business says done when it produced an enquiry. They are 1 sessions apart. A campaign that shipped every asset and produced nothing is complete and unsuccessful at once, and the gap is the only reason to measure at the bank rather than at the platform.

Rahul Menon owns it · Anjali Rane is the one who reaches the team if the date moves · Rahul Menon · Owner · Divya Nair · Writes the posts

campaign

Route planning — the product launch

₹1,80,000

For Sahyadri Systems itself — nobody outside is waiting on it · Launch week, 15 September

Promised 15 Sept 2026 · never moved

Pricing page0 of 1 pages
Launch email to the list0 of 1 emails
Product walkthrough video0 of 1 sessions
Waiting on SPR-4 — the share-with-driver feature the video is built around is not released. Marketing's date depends on the sprint's second meaning of done.

Goal Forty sign-ups for the beta from distributors in the first two weeks

Produced so far 0 enquiries · 0 qualified · 0 deals

Sneha Vaidya owns it · Anjali Rane is the one who reaches the team if the date moves · Sneha Vaidya · Owner

For a company like this, marketing IS the growth engine: the case study is the sales deck, the webinar is the list, search is the door. What Corto adds is the part none of the platforms can — the line from a post to an invoice, and the list of who may actually be written to.