Lead scores

The CRM's own figure: 9 weighted signals, each a fact on the deal, added up. Every signal sits beside the number. The score says how likely; the word beside it says how soon — a quiet quote or an overdue step is urgent however it scores. It is the tool's score — it never appears in the report or the brief as Corto's finding. Weights set by Deepak.

• 80hot

  Annual rate contract renewal · Nashik Gears & Shafts · Priya · ₹24,00,000 · negotiation

  +25 An existing buyer+10 Worth ₹5 lakh or more+15 A quote has gone out+15 In negotiation+10 Touched in the last 3 days+5 Has a next step with a date

• 25cold

  Aurangabad prospect — first inquiry · not matched to a customer · Priya · ₹5,00,000 · inquiry

  +10 Worth ₹5 lakh or more+10 Touched in the last 3 days+5 Has a next step with a date

• 5coldurgent

  Q3 bracket order — revised terms · Sharma Traders · Priya · ₹8,50,000 · quoted

  +10 Worth ₹5 lakh or more+15 A quote has gone out-20 Idle 5 days or moreurgent: quiet 6 days after a quote

• +25An existing buyer— A repeat order closes in a third of the time a new logo does.
• +15A large account — 15% or more of revenue— Rate contracts, annual schedules, price-downs — big, slow, sticky. Read from the party record, never from a name.
• +10Worth ₹5 lakh or more— Below that the effort is the same and the margin is not.
• +15A quote has gone out— They asked for a number; that is intent.
• +15In negotiation— They are arguing about price, not about whether.
• +10Touched in the last 3 days— A live conversation.
• -20Idle 5 days or more— Silence after a quote is the commonest way a deal dies here.
• +10Came by referral— Somebody vouched.
• +5Has a next step with a date— Somebody owns what happens next.