Marketing — spend and what it brought back

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Marketing — spend and what it brought back

Sahyadri Systems

₹95,400

Marketing spent

-2% on Jul

August · Zoho Books and the card statement · Record

₹12,00,000

Collected on deals that began as an enquiry

+33% on Jul

August · Zoho Books, matched to the enquiry · Record

19

Enquiries at the door

-14% on Jul

August · The one door · Record

Spent, and collected on deals that began as an enquiry

March is the fair. Collections trail spend by months, which is why marketing is measured at the bank and over a longer window than a month.

Zoho Books and the card statement · Record · Zoho Books, matched to the enquiry · Record

Enquiries at the door

One count, from the door, whichever channel they came by.

The one door · Record

What movedthe last complete month against the one before — never the month still running

  • Marketing spent down 2% in August — ₹97,000 to ₹95,400. Zoho Books and the card statement — from a filed or system record.
  • Collected on deals that began as an enquiry up 33% in August — ₹9,00,000 to ₹12,00,000. Zoho Books, matched to the enquiry — from a filed or system record.
  • Enquiries at the door down 14% in August — 22 to 19. The one door — from a filed or system record.