Campaigns

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PriyaDeepakRohitAnil
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Marketing

Campaigns

Makes auto components in Bhosari and ships them to four Tier-1 buyers.

Updated 2026-08-26Plan something
Same screen, other company —Mehta AutoSahyadri Systems

₹4,43,000

Planned this quarter

the approved plan, by channel

₹4,55,500

Spent

1 channel over its line

₹31,90,000

Collected from it

invoices paid on deals that began as an enquiry, read from records

69

Reached the door

what a person read, not what the platforms count

23

May be written to

of 157 on the lists · 134 have no basis

Campaigns

3

What each campaign has produced so far — counted at the door, not at the platform

campaign

ACMA Automechanika — January 2027

₹4,20,000

For Mehta Auto itself — nobody outside is waiting on it · The one fair a year; four months out

The budget, from last year's spend plus the bigger stall. Spend against it comes from Tally, not from this figure.

Promised 22 Jan 2027 · never moved

  • Stall booked, 18 sqm1 of 1 sessionspublished
  • Capability brochure, reprinted with the IATF scope0 of 1 pages
  • Sample kits — brackets and housings0 of 40 sets
  • Invitations to last year's badge list0 of 1 emails

    The badge list is 96 names on Priya's laptop. Whether they may be written to depends on what they ticked at the scanner, which nobody recorded.

Goal Eight qualified conversations with Tier-1 or Tier-2 purchase heads, and two plant visits booked by March

Produced so far 0 enquiries · 0 qualified · 0 deals

Priya Deshmukh owns it · Deepak Patil is the one who reaches the team if the date moves · Priya Deshmukh · Owner · Rohit Mehta · Brochure and website

campaign

Vendor registration — two more Tier-1s

₹60,000

For Mehta Auto itself — nobody outside is waiting on it · Buyer development. This is what marketing means here.

Promised 31 Dec 2026 · never moved

  • Vendor questionnaire — buyer A1 of 1 pagespublished

    Submitted 22 July. Their supplier-quality audit is booked for October.

  • Vendor questionnaire — buyer B1 of 1 pagesticked · 0 pages counted

    Submitted 4 August. Deepak marked it done. Anil has not: the buyer wrote back asking for the TISAX status, and Mehta Auto has none. The registration is submitted and not accepted, and that gap is the whole campaign.

  • IATF certificate and scope, current1 of 1 pagespublished

Goal On the approved-vendor list at two Tier-1 buyers by December, so an RFQ can reach us at all

Produced so far 1 enquiries · 1 qualified · 0 deals

Two meanings of done

Marketing says done when the assets are published. The business says done when it produced an enquiry. They are 1 pages apart. A campaign that shipped every asset and produced nothing is complete and unsuccessful at once, and the gap is the only reason to measure at the bank rather than at the platform.

Deepak Patil owns it · Anil Mehta is the one who reaches the team if the date moves · Deepak Patil · Owner · Shubhangi Desai · Quality documents

campaign

IndiaMART listing — refreshed around the IATF scope

₹0

For Mehta Auto itself — nobody outside is waiting on it · Two weeks, no spend beyond the listing

No budget. The listing is already paid for; this is words.

Promised 5 Sept 2026 · never moved

  • Housings listing rewritten1 of 1 pagespublished
  • Brackets listing rewritten0 of 1 pages
  • Plant photos, this decade2 of 6 posts

Goal Fewer price-list scrapes, more enquiries that name a part

Produced so far 2 enquiries · 1 qualified · 0 deals

Priya Deshmukh owns it · Deepak Patil is the one who reaches the team if the date moves · Priya Deshmukh · Owner

For a company like this, 'marketing' is mostly BUYER DEVELOPMENT: getting onto approved-vendor lists, the IATF and TISAX credentials a Tier-1 asks for before any conversation, and the one fair. The campaigns above are what that looks like when it is written down as work — and the second one is stuck on a certificate, not on a message.