What it looks like
A date or a tolerance is refused on the call if we cannot hold it, and an order is allowed to be lost that way.
What we never do
Agreeing to a date we already know we will miss.
Where it came from
“You say no on the phone, then. Not after. I have lost orders this way and I sleep fine.”
Anil Mehta, asked what this business stands for
Owned by Anil Mehta · last changed 22 Aug 2026