An enquiry is answered while the buyer still cares

Key results 2

• Enquiries answered within four working hours: 38% → 90%38 %38 → 900%

  How it is known

  Doing the work creates the record

  Measured in

  Corto CRM, enquiry arrival to first response

  No key actions yet

• Enquiries that become a live deal: 12 → 3012 deals12 → 300%

The line, all the way up

1. this goalAn enquiry is answered while the buyer still cares0%

   Yours.

2. SalesOne place every enquiry lands, and one person who owns it that day

   Neha carries part of what Deepak has to deliver.

3. CompanyLess of the company depends on any one customer's decision.13%

   Deepak carries part of what Anil has to deliver.

4. the pillarEarn the second part, not just the first order

   A buyer who takes two parts from us does not re-source on price alone. Depth per customer is the moat, not the number of logos.

5. the destinationBy 2032 no single customer's decision can end Mehta Auto — four different industries buy from it, and it sells abroad as well as at home.

   This pillar exists to get to one destination of three: nobody can end us with one phone call.