₹1,52,000
Marketing spent
+2% on JunJuly · Tally and the card statement · Record
₹11,80,000
Collected on deals that began as an enquiry
+30% on JunJuly · Tally, matched to the enquiry · Record
13
Enquiries at the door
+18% on JunJuly · The one door · Record
Spent, and collected on deals that began as an enquiry
March is the fair. Collections trail spend by months, which is why marketing is measured at the bank and over a longer window than a month.
Tally and the card statement · Record · Tally, matched to the enquiry · Record · *Aug is to the 26th only
Enquiries at the door
One count, from the door, whichever channel they came by.
The one door · Record · *Aug is to the 26th only
What movedthe last complete month against the one before — never the month still running
- Marketing spent up 2% in July — ₹1,49,000 to ₹1,52,000. Tally and the card statement — from a filed or system record.
- Collected on deals that began as an enquiry up 30% in July — ₹9,10,000 to ₹11,80,000. Tally, matched to the enquiry — from a filed or system record.
- Enquiries at the door up 18% in July — 11 to 13. The one door — from a filed or system record.